Ninety9Lives
Ninety9Lives is a forward-thinking music label, renowned for specializing in drum and bass music. Launched in 2013, the independent record label has distinguished itself as an innovative platform, curating a wide array for electronic music connoisseurs. Unlike typical record labels, Ninety9Lives operates as a royalty free music provider, allowing YouTubers and Twitch streamers to use their music without violating copyright laws.
The label's admirable approach of enabling artists to reach a wider audience has propelled numerous releases to become mainstream hits. Its most notable major release, "Give You," a single by Jim C., courted massive attention upon release, demonstrating the power and potential of the Ninety9Lives music ecosystem.
Despite being relatively young in the industry, Ninety9Lives has substantially influenced the culture and business of electronic music, particularly within the drum and bass genre. The label has strived to build and uplift the independent music community, nurturing splendid music from a swarm of talented artists across the globe.
While they are yet to win any major awards, their distinct approach to the music scene, unwavering commitment to artists and fans, and their ability to redefine the role of a 21st-century record label is an undeniable accomplishment that sets them apart from their peers.
